Think Beyond Desktops. Think Responsive!

SunTecOSS Admin Web Design
Responsive Web Design and Development

Responsive Web Design- A Revolutionary Shift in the Industry!

From Smartphones to Tablets, users are visiting your website on a wide range of hand-held devices. Is your website ready? Here, we explore how Responsive Web Design (RWD) technique gives your customers the solution that is best suited to their needs and their technology choices.

So, you have a website that renders optimal viewing experience on Desktops. Now, you have decided to get an iPhone website to target the Apple users. What next? A BlackBerry website? Really? Can we continue to develop a website for every new device that is being introduced in the market? Certainly, no!

While your website may look perfect on a desktop’s 685×308 browser window, it might look a bit off on a 640×960 iPhone 4. The need is to think beyond the desktops and craft web designs that respond to your users’ needs and deliver quality browsing experience, no matter how large or small their device’s screen is. And this can happen through Responsive Web Design (RWD).

RWD is an approach that suggests that the websites must respond to the screen size of the device on which it is loaded and change its user interface accordingly. As the user switches from their smartphone to laptop, the site must switch to accommodate to the resolution, image size, as well as scripts. In simpler terms, the website must adapt to the user’s preference.

For a responsive website, it is important to know if the design:

  • Is accessible on all devices, irrespective of their screen resolution
  • Works seamlessly on all the browsers

How it works?

CSS media queries provide the basis for responsive web design. One can use media queries to select specific sets of styling that can be used on top of the rest of your design styles, thus enabling the developers to move, show, hide, or change the content as per the device viewport. Simply put, CSS and JavaScript run in the browser and hide or modify the content to fit the screen resolution.

A responsive site enables you to focus on content, lighten and streamline the user experience, and deliver real-user value, especially without the burden of re-structuring the entire website. It provides the flexibility to support a much wider range of devices and help you engage the mobile users. It is also fluid and accessible to all. From a programming and maintenance perspective, the responsive method of design is easily manageable. It requires one set of code and updates to the website are universal.


These days, a wide range of devices are available in the market, including iPhone, iPad, BlackBerry, Kindle, Netbook, etc. In the future, the market is likely to witness new inventions. Creating a website for every new device and each screen resolution would undoubtedly be impossible. We must enter the new era today and make sure that the website is ‘responsive’ and designed for future!